Category Head

The Role

• Oversee Category P&L management to ensure sustainable financial performance and profitability.
• Drive market share growth by implementing effective category and brand strategies.
• Lead and accelerate innovation initiatives, ensuring projects within the innovation funnel are executed proactively and delivered on time.
• Safeguard and strengthen brand equity while driving purpose-led brand initiatives aligned with organizational objectives.

The Candidate

• Bachelor’s degree in marketing, Management, or a professional qualification such as CIM or SLIM.
• Minimum 2 years’ experience at Senior Brand Manager level; exposure to MNC FMCG environments will be considered an added advantage.
• Strong understanding of FMCG market dynamics, brand equity management, media planning, and brand-building strategies.
• Exposure to creative development, digital media planning, stakeholder management, brand management, market research, digital marketing, and Gen AI/LLM applications.
• Proficiency in Excel, presentation tools, and AI tools such as ChatGPT, with strong knowledge of consumer profiling, market share analysis, and category management.
• Strong analytical, problem-solving, and attention to detail capabilities.
• Ability to analyze consumer insights and translate them into actionable marketing strategies.
• Excellent collaboration, communication, and negotiation skills.
• Strong capabilities in data analysis, project management, presentation delivery, and social media analytics.