Assistant Brand Manager / Brand Manager – Masterbrand

The Role

As the Assistant Brand Manager / Brand Manager – Masterbrand, you will be responsible for developing and executing the overall brand strategy, ensuring alignment with business objectives and Atlas’s purpose of making learning fun.

Key responsibilities include

• Develop and implement the Masterbrand strategy to strengthen brand positioning and drive long-term growth.
• Monitor market trends, consumer insights, and competitor activity to continuously refine brand positioning and storytelling.
• Lead the planning and execution of integrated marketing campaigns to enhance brand awareness, engagement, and equity.
• Oversee ATL, BTL, and digital marketing initiatives, ensuring a consistent and compelling brand narrative across all channels.
• Manage and collaborate with external agencies for creative development, media planning, and campaign execution.
• Oversee end-to-end media management, including planning, buying, and execution across TV, radio, digital, print, and outdoor platforms.
• Partner with media agencies to ensure effective media placements, track performance through analytics, and optimize campaigns for maximum impact.
• Drive PR strategy and execution to build and maintain a strong, positive brand reputation and corporate image.
• Establish and enforce brand guidelines to ensure consistency across products, packaging, and all communication touchpoints.
• Collaborate cross-functionally with marketing, product, sales, and HR teams to ensure brand alignment across all initiatives.
• Strengthening brand equity by delivering consistent brand experience across all consumer touchpoints.
• Manage and maintain all stakeholder agreements effectively.

The Candidate

• Bachelor’s degree in management, or professional qualifications such as CIM or SLIM.
• Minimum of 5 years’ experience managing a Masterbrand, preferably within the FMCG sector.
• Strong understanding of FMCG market dynamics, brand equity principles, media planning, and brand-building strategies.
• Strong analytical skills with the ability to translate consumer insights into actionable strategies.
• Excellent attention to detail and problem-solving capabilities.
• Strong interpersonal, communication, collaboration, and negotiation skills.
• Proficiency in data analysis, presentation skills, project management, and social media analytics.