ATLAS CELEBRATES 60 YEARS WITH FUTURISTIC EXPERIENCES FOR KIDS AT COLOMBO INTERNATIONAL BOOK FAIR



Atlas Celebrates 60 Years with Futuristic Experiences for Kids at Colombo International Book Fair
Atlas Axillia, Sri Lanka’s largest producer of high quality stationary and back-to-school products is featuring a flagship activity stall at the Colombo International Book Fair, currently being held at the BMICH from the 20th to 29th of September 2019. This year, the Colombo International Book Fair coincides with Atlas Axillia’s 60th anniversary, which falls on the 29th of September. To mark this milestone, the Company has planned numerous fun activities and entertainment at its stall.

Atlas’s flagship activity stall at the Colombo International Book Fair 2019 is called “Atlas Future Land” and is set up under the theme, “Shaping Future Leaders of Tomorrow”. The activity stall is designed to provide visitors with a futuristic experience that includes Virtual Reality (VR) and Augmented Reality (AR) games along with Sri Lanka’s first “Motion Drawing Wall”, which allows children to draw and colour on a digital wall simply using the motion of their hands. Various other games, activities and plenty of giveaways are also planned. DJs from Neth FM’s popular children’s programmes “Punchi Udeshana” and “Kalabala Pancha” will also make appearances at “Atlas Future Land”. They will entertain the crowds with performances and competitions with a unique twist.

Speaking about the “Atlas Future World”, Shaan Wickremesinghe – Director-Marketing at Atlas Axillia Co. (Private) Limited said, ‘The Colombo International Book Fair is an annual event for kids and adults alike. Each year, we design and curate our stalls to help make learning fun and inspire children to chase their dreams. This year is particularly special because the book fair coincides with our 60th year anniversary and we plan to provide an unforgettable experience to our visitors, especially children. As we mark 60 years, we are ready for the future and committed to continuing to shape Sri Lanka’s future leaders by providing world-class tools for learning that are accessible to all. We are using “Atlas Future World” as a platform to demonstrate this to our customers.’

In addition to all the fun activities and prizes, to celebrate Atlas’s 60th Anniversary this September, children whose parents have birthdays in the month of September will be entitled to special discounts at the “Atlas Future Land” stall and will be further eligible to enter a special draw to win amazing prizes.

Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationary manufacturing. Fuelled by a passion for providing school children with essential tools for success, “Atlas” has created a strong connection with Sri Lankan consumers, being voted Sri Lanka’s most loved brand in 2017 and winning the prestigious National Quality Award in 2018.